who we are

Our team brings distinctive perspectives, specifically that of PR and communication professionals, news media and digital communicators. Each team member has deep knowledge and experience. We move seamlessly between services and deliver tangible, measurable results in support of our clients’ business objectives.

Tony Plohoros, Principal:

Tony has created and implemented programs that drive business results in multiple industries, including health care, financial services and B2B. He has guided companies through most every type of event, including M&A, launches / withdrawals, litigation and C-suite turnover. His media contacts and business savvy are unmatched. He also teaches what he practices to graduate students at NYU.

Neil Gross, Contributing Editor:

Neil, an award-winning editor and writer, has extensive experience with national magazines, specializing in health care and information technology. His deep knowledge of media enables effective messages that resonate with target audiences.

Annie Starr, Account Supervisor:

Annie keeps the trains moving for clients and delivers world-class strategic and tactical communications support. A former student of Tony’s at NYU, she has honed her skills through a diverse combination of agency and corporate experience.

Lisa Guiterman, Media Specialist:

Lisa has more than 17 years of media experience focused on pharmaceuticals and health-related issues. She has strong relationships with the media who matter, knows the right way to frame a story, and gets results for clients.

Stacey Isaacs, Consumer Media Specialist:

Stacey knows what it takes to get the media’s attention. She’s placed stories for almost two decades for agency, hospital, advocacy group and pharmaceutical clients. Stacey holds numerous close relationships with key consumer media outlets, both nationally and at the grassroots local market level.

Laura Bagby, Associate:

Laura supports clients and helps the team stay on top of media opportunities. She’s a former student of Tony’s at NYU and has a background in political and financial communications.