Our Team

The 6 Degrees team offers distinct perspectives and diverse expertise, including that of PR and communication professionals, award-winning former journalists and MBAs. We work together to provide our clients with best-in-breed counsel and tactical support.

Tony

Tony Plohoros - Principal

Tony has accumulated a track record of superior results as a strategist, company spokesperson, marketer and counselor to senior management over more than 20 years. He has created and executed communication programs that drive business results in multiple industries, including health care, financial services and B2B. And he has guided companies through most every type of event, including M&A, product launches / withdrawals, litigation and C-suite turnover. Since founding 6 Degrees in 2007, clients have relied on Tony for his unmatched connections with influential media and business savvy. He also currently serves on the board of directors of the Friedreich’s Ataxia Research Alliance (FARA). Tony lives in the Philly suburbs with his family, including three dogs.

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Annie

Annie Starr - Chief Operating Officer

Annie has been an integral member of the 6 Degrees team since 2008. She keeps the trains moving for clients and provides strategic and tactical communication support with an impeccable attention to detail. Her experience in both corporate and agency settings, as well as her graduate-level education from NYU, has given her a strong foundation for servicing the life sciences industry. Annie lives in New Jersey with her family, including her dogs Riley and Chazz.

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Claire

Claire LaCagnina – Account Director

Claire brings extensive public relations agency experience and a deep understanding of healthcare and life sciences to 6 Degrees. She has worked with clients in a variety of industries including medical devices, diagnostics, biotech, pharmaceuticals and health IT. She specializes in strategizing and executing tailored integrated communications programs that can include media relations, social media, content marketing, industry conferences, advocacy group partnerships and internal communications. Claire graduated from Hofstra University with a B.A. in communications and psychology. She lives with her husband and baby girl in New Jersey.

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Heather

Heather Anderson – Account Supervisor

Heather brings a unique blend of public relations and product marketing experience to 6 Degrees’ clients. Her background includes work in both agency and corporate settings, advancing communication and business objectives for healthcare and technology companies. Heather draws from a marketing communications skill set to tell compelling stories and deliver results. A University of North Carolina at Chapel Hill journalism school alumna, Heather is based in The Tar Heel State.

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Lisa

Lisa Guiterman - Media Specialist

Lisa has more than 20 years of media experience focused on pharmaceuticals and health-related issues. She has well-established relationships with the journalists who matter, particularly those who cover life sciences and women’s health. Her understanding of what journalists want and ability to frame a story the right way gets impressive results for clients. Lisa is based in Maryland, where she lives with her husband, two kids and two Pugs.

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Laura

Gina Cestari – Senior Vice President

Gina brings a wealth of healthcare public relations experience to 6 Degrees. Her areas of expertise include advocacy, brand communications, coalition development, consumer campaigns, issues management, patient ambassador programs, policy and public health. For more than 20 years, Gina has supported a range of clients including biotechnology, food & nutrition, nonprofits, hospital alliances, insurers, medical device and pharmaceutical organizations. She received her B.A. in Journalism and Media Studies from Rutgers University’s School of Communication and Information. Gina lives in South Jersey with her husband and their dog, Lisa.

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Virgie

Virgie Townsend – Account Executive

Virgie offers outstanding communications skills and a comprehensive background in the life sciences, healthcare and law to 6 Degrees' clients. She previously held roles at a public health nonprofit, medical device manufacturer and biotechnology and life sciences trade association. Her writing has been featured in a wide variety of national publications. She received her bachelor’s degree in journalism from Syracuse University and her J.D. from the Syracuse University College of Law. She lives with her family in Upstate New York.

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